Jonas Keller
Chief Executive Officer
Leads Bluebex. Sets what we build, who we work with, and how we stay after launch.
Bluebex
We sit with the night shift, then we build. Four moves. Always in this order.
- 01Sit
At the messy desk. No laptop for the first hour.
- 02Watch
The night shift, the yard, the consultant’s chat.
- 03Build
The smallest thing that changes that desk.
- 04Stay
After launch. When the front desk is still open.
Floor log · 2024–001
Today's desk
Bangalore
- FrontJonas KellerNorthline rate engine — Whitefield night audit
- FieldLukas MeierProperty 14, Kochi. Walking the floor before the software does.
- BuildLena HoffmannAtlas itinerary sync. Killing the WhatsApp spreadsheet.
Roster
The people on the floor
Lukas Meier
Chief Operating Officer
Runs day-to-day operations. Keeps people, timelines, and delivery moving from first brief to go-live.
Lena Hoffmann
Chief Technology Officer
Owns engineering across the company. Builds the products and platforms operators run every day.
Field notes
Written where the work happens
12 Mar 2026Whitefield
The printer still owns checkout. We built around it for a month, then we killed it on a Tuesday at 11 p.m.
04 Feb 2026MG Road
Atlas consultants kept itineraries in WhatsApp because search in the old CRM was slower than scrolling a chat.
19 Jan 2026Kochi
Property 14 had three rate lists. None of them matched the board at reception. The software was not the first problem.
08 Nov 2025Electronic City
Meridian’s night dispatcher drew loads on a whiteboard. We photographed it. That photo became the first screen.
A week
How the floor actually moves
- MonSit with whoever runs the night. Take no laptop for the first hour.
- TueShip the smallest thing that changes the desk. Eat late.
- WedWalk the floor. Hotel, yard, or agency. The system follows the feet.
- ThuWrite the handover for the people who were not in the room.
- FriStay on the queue. Then pick the next messy workflow.
The room
2024
Bluebex Software Private Limited was incorporated in 2024. Two-plus years in. Fifteen-plus projects shipped. The same people still stay after launch.